Through the Lens of the Diffusion Theory By Olivia Moran

    I will be using the EOTO #1 subject I had researched which was the evolution of
the DVD. As we know it was invented by Sony in 1995 but released to the public in 1996, DVDs then caught on because they were better than LaserDisc who had recently released their technology. DVDs were lighter smaller and easier to transport and this catapulted it into the future starting with the pioneers which then lead to early adopters.

    Through the lens of the Diffusion Theory, we can see that the new technology was explosive and adopted early by many people but prices did and will always affect how many people are able to buy the product. With a slow start it still was found by 2000-2003 the majority of families owned a DVD

player and sometimes along with a VCR (VHS player) and we know these families to reside in the early to late majority. As we know there will always be that 15% who do not adapt, like the laggers, to the new technology like DVDs even though car manufactures were implementing them into their new releases. As we know the DVDs are long gone but they were as big as online streaming is now, you have Netflix, Hulu, and Disney plus, all that have even been added to remote controls for your TVs. There is that same structure as we saw with DVDs, it was just the revolutionizing values that put DVDs at the starting point of all the streaming technology we have now. Overall, DVDs on the Diffusion scale show the true evolution within people and technology adaptation, with such an immense revolutionary product.